Shari J Goodwin, Business Strategist, Leadership Coach & Author

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A New Paradigm is Upon Us - Are You Positioned for Success?

Our world is changing and despite a pandemic, civil unrest, and world crises, opportunities abound and those who can see them will THRIVE. But to thrive, you MUST shift your thinking, do things differently, take action, and continue to move forward. This often requires a reinvention.

From a few small tweaks to a total overhaul, reinventing helps you stay relevant in changing times. Some clients call me the "Queen of Reinvention" since I've been through the process many times myself and have guided others to achieve their goals. In fact, DURING THIS PANDEMIC, I helped clients to secure new six-figure dream jobs and advance their organizations to new levels of success.

I created this new Reinvention Jump-Start Group Coaching Program to help others move forward toward their goals and set the stage for long-term success.

This is a time of possibility and a time of tumult. It is a time for action, but fear runs high. Sometimes fear can run so high that no action is taken. A “calling” is silenced, a vision is darkened, and your soul and business may suffer. Or, hasty change is made without a clear vision, plan or resources. You may find yourself floundering in a sea of chaos. I get it. I’ve been there a few times.

I left a six-figure job in the middle of a recession to run a start-up. Within 6-months, we were deep in the red. I had a massive identity crisis and lost my sense of self-worth, leadership confidence, and purpose. But, after some soul searching and adopting new strategies, I turned that firm around to earnings of $2.1 million in the next six months. I also served as an environmental scientist for 20 years. And, I’ve led winning proposals valued to $65 million with 20 teaming partners. 

Shari with Lemon Squeezy

Shari with Lemon Squeezy


I've helped hundreds of leaders, entrepreneurs, and executives guide themselves and their teams through change and achieve their big goals, even during this pandemic. Many clients have called our work “life-changing” and “profound.” 

Navigating change is not easy, but over the past 30 years I’ve learned many strategies to lead yourself and others with grace and confidence. Some of these I’ve learned from working with horses in my equine-assisted leadership program and as a life-long rider and horsewoman. Horses can’t lie and the truth they reflect back to you can be humbling. And insightful. In this unique program, we'll learn from the horses and ex-racehorse Lemon Squeezy will share his insights with you and how to apply them to your goals.

This program includes the teachings I share with senior leaders and business owners in our exclusive private sessions.

This program is based in part on my Amazon best seller, Reinventing Greatness Leading Yourself & Others Through Change with Confidence & Trust, which has been receiving 5-star reviews from industry leaders. We'll apply these teachings to your reinvention AND what my top clients have learned about being successful during the pandemic.

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Read more about the book here.

This program helps entrepreneurs, business professionals and anyone reinventing to:

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Align your strengths, values & passion

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Gain clarity & confidence 

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Focus your vision

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Develop your customized action plan

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Break through fears and blocks that hold you back

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Take high-impact action & work smarter, not harder

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Move forward to your goals

I'm ready to sign up!
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In this group coaching program, we will gather 3x a month LIVE on Zoom to help you take the steps needed to move forward to a bright future. Upon registration, you'll receive immediate access to my "Reinventing Greatness: Leading Through Change" online videos and worksheets to implement the learning. All of our LIVE sessions will be recorded so you never miss a thing!

We’ll also discuss highlights from ex-racehorse Lemon Squeezy's sessions as he reinvents into a new career. His journey mirrors the issues we all face when dealing with uncertainty and change, while trying to be our best. This is sometimes a very painful experience.

I’ll share stories from my own experiences and those from clients, top strategies and models I use myself and with others, and you’ll watch Lemon Squeezy explore his new world during sessions videotaped in front of a live audience.

Those videos are unedited, and sometimes quite raw. Just like life.


Nine 90-minute LIVE Group Sessions Led by ME on ZOOM PLUS...

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22 videos to teach & illustrate concepts

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Audio Lessons

12 audios from Reinventing Greatness with rich content & stories

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Detailed worksheets to apply the learning to your own leadership journey & deepen insights

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Lemon Squeezy Demonstrations

Video highlights with Lemon Squeezy to witness reinvention & leading through change

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Private Facebook Group

To connect & continue conversations!




Shari Goodwin is an innovative business strategist, leadership coach, author, speaker, and horsewoman with over 25 years of experience, including starting four businesses and serving as Director of Program Strategy for a global engineering firm. One of the start-ups, an IT staffing and consulting firm, generated $2.1 million in its first year.

As a former environmental scientist, she led the creation of winning proposals valued to $65 million and directed the development of science and engineering analyses for federal court litigation, including the US Supreme Court. She owns Jaeger2 and helps leaders position for optimum impact and quality of life.

Author of two inspirational Amazon best-sellers, Take the Reins! 7 Secrets to Inspired Leadership, and Reinventing Greatness: Leading Yourself & Others Through Change with Confidence & Trust, Shari holds a Master’s degree in biology, undergraduate degrees in Zoology and English, and is certified in executive coaching and equine-assisted learning.

Shari was a founding member of the Board for George Mason University’s Women in Business Initiative, is the 2020 Board Chair of the Women’s Business Council for the Fauquier Chamber of Commerce, serves as a member of the Advisory Board for the Be the Change Foundation, and is a member of the International Coach Federation. Her ex-racehorse Lemon Squeezy serves as an Ambassador for the Thoroughbred Retirement Foundation helping ex-racehorses in need. She and her husband live with two rescue dogs, two barn cats, and five horses on a farm in Virginia.






"Before working with Shari, I was conflicted and uncertain about how to grow my business. Shari’s tough, but kind approach stripped away the excuses I’d made, and she helped me rebuild and re-center as a person, so I could live confidently with purpose. As a direct result of her coaching, not only has my business grown at record levels, but I personally feel such peace by living in congruence with what I truly value.”
—Sarah J. Yakel, Managing Partner, Certified Financial Planning Professional,
Meridian Financial Partners

"I have worked with Shari as an individual coaching client and participated in her equine-facilitated retreats. Her presence and process in both settings have impacted my personal and professional growth in profound ways. What is so remarkable about Shari is how expertly she helps address the full spectrum of emotional, physical, and practical aspects of life and career. She helped me bolster my leadership presence. She also suggested ways I could analyze data to set strategy when I took on a new executive role. Through working with Shari, I have risen to professional challenges and achieved success. Most importantly, my accomplishments are rooted in confidence, clarity, and calmness.
That is the true testament to Shari's impact."
Jeanine Callahan, Vice President of Corporate Operations, Plus3 IT

This special group coaching program is offered at an incredible value of $997. We start August 5, 2020, 4:30-6:00 pm EST and continue for the 1st three Wednesdays each month for August, September & October. All sessions will be recorded.


5-Stars for Amazon Best-Seller Reinventing Greatness!

Reinventing Greatness is the best guide I have seen to help us lead ourselves and others through change. Practical and insightful, Shari brings her wealth of experience to show us how to move through life’s challenges and changes with more ease and grace. If you are considering change in any part of your life or business, allow Shari and Lemon Squeezy to lead you along the trail. You won’t be disappointed!”
Jayne Warrilow, Founder of Coaches Business School, best-selling Author of The 10 Day Coaches MBA,

 “When facing fears in high-stakes change and uncertainty, Reinventing Greatness is a wisdom-packed antidote to claim opportunities, honor strengths, and do the difficult ‘being’ of leading. Prepare for Shari to elegantly guide and inspire you to tap into your power and resilience for the breakthroughs that await.”
Cliff Kayser, President and Founder, XPERIENCE, LLC,

If you’re ready to say “yes” to yourself, better equip yourself for the future, and empower your leadership to new heights, I invite you to hit the “Join Now” button and join me in our Reinvention Jump-Start Group Coaching Program.

I hope to see you! - Shari

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