Shari J Goodwin, Business Strategist & Leadership Coach

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Change of any sort can be daunting

But world crises, stepping into a new leadership role, starting a business, making a career change, and guiding a team in a new direction can cause even the most experienced leaders to shake in their shoes.

Uncertainty swirls, yet the pressure to move forward intensifies. It can be a tumultuous time. Sometimes fear can run so high that no change is made. A “calling” is silenced, the vision is darkened, and your soul may suffer. Other times, hasty change is made without a clear vision, plan or resources. Communication suffers. Desired results seem unreachable. You may find yourself floundering in a sea of chaos. I know. I’ve been there a few times.

I once ran a start-up from $0 into the deep red within six months. I had a massive identity crisis and lost my sense of self-worth, leadership confidence, and purpose. But, after some soul searching and adopting new strategies, I turned that firm around to earnings of $2.1 million in the next six months. I’ve reinvented myself several times and served as an environmental scientist for 20 years. I’ve led winning proposals valued to $65 million with 20 teaming partners. I worked for a small engineering firm that was acquired by a large firm who promised us no culture change.

Shari with Lemon Squeezy

Shari with Lemon Squeezy

They lied. I left.

I have helped hundreds of leaders, entrepreneurs, and executives guide themselves and their teams through change and achieve their big goals. Many clients have called our work “life-changing” and “profound.” 

Navigating change is not easy, but over the past 30 years I’ve learned many strategies to lead yourself and others with grace and confidence. Some of these I’ve learned from working with horses in my equine-assisted leadership program and as a life-long rider and horsewoman. Horses can’t lie and the truth they reflect back to you can be humbling. And insightful.

I’ve created a new program to make this learning available for the first time in an ONLINE format.

This program includes the teachings I share with senior leaders and business owners in our exclusive private leadership coaching sessions.

This program is based on my Amazon best seller, Reinventing Greatness Leading Yourself & Others Through Change with Confidence & Trust, which has been receiving 5-star reviews from industry leaders.  In this online program, I bring to life the leadership and reinvention concepts presented in my book.

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Read more about the book here.

This program helps leaders, business owners, and anyone leading through change or undergoing a reinvention:

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Navigate change with confidence & trust

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Lead with impact to work smarter, not harder

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Make great decisions

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Overcome challenges

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Deepen relationships & trust

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Meet big goals, &

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Build resilience for sustainable long-term success.

I'm ready to sign up!
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Now, for the first time, you can access this work online with me as your guide.

We’ll travel together on the journey and partner with my ex-racehorse Lemon Squeezy as he reinvents into a new career. His journey mirrors the issues we all face when dealing with uncertainty and change, while trying to be our best. This is sometimes a very painful experience.

I’ll share stories from my own experiences and those from clients, top strategies and models I use myself and with others, and you’ll watch Lemon Squeezy explore his new world during sessions videotaped in front of a live audience.

Those videos are unedited, and sometimes quite raw. Just like life.


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22 videos to teach & illustrate concepts

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Audio Lessons

12 audios with rich content & stories

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Detailed worksheets to apply the learning to your own leadership journey & deepen insights

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Lemon Squeezy Demonstrations

Video highlights with Lemon Squeezy to witness reinvention & leading through change

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Private Facebook Group

To connect & continue conversations!




Shari Goodwin is an innovative business strategist, leadership coach, author, speaker, and horsewoman with over 25 years of experience, including starting four businesses and serving as Director of Program Strategy for a global engineering firm. One of the start-ups, an IT staffing and consulting firm, generated $2.1 million in its first year.

As a former environmental scientist, she led the creation of winning proposals valued to $65 million and directed the development of science and engineering analyses for federal court litigation, including the US Supreme Court. She owns Jaeger2 and helps leaders position for optimum impact and quality of life.

Author of two inspirational Amazon best-sellers, Take the Reins! 7 Secrets to Inspired Leadership, and Reinventing Greatness: Leading Yourself & Others Through Change with Confidence & Trust, Shari holds a Master’s degree in biology, undergraduate degrees in Zoology and English, and is certified in executive coaching and equine-assisted learning.

Shari was a founding member of the Board for George Mason University’s Women in Business Initiative, is the 2020 Board Chair of the Women’s Business Council for the Fauquier Chamber of Commerce, serves as a member of the Advisory Board for the Be the Change Foundation, and is a member of the International Coach Federation. Her ex-racehorse Lemon Squeezy serves as an Ambassador for the Thoroughbred Retirement Foundation helping ex-racehorses in need. She and her husband live with two rescue dogs, two barn cats, and five horses on a farm in Virginia.






"“Before working with Shari, I was conflicted and uncertain about how to grow my
business. Shari’s tough, but kind approach stripped away the excuses I’d made, and
she helped me rebuild and re-center as a person, so I could live confidently with purpose.
As a direct result of her coaching, not only has my business grown at record levels, but I
personally feel such peace by living in congruence with what I truly value.”
—Sarah J. Yakel, Managing Partner, Certified Financial Planning Professional,
Meridian Financial Partners

"I have worked with Shari as an individual coaching client and participated in her equine-facilitated retreats. Her presence and process in both settings have impacted my personal and professional growth in profound ways. What is so remarkable about Shari is how expertly she helps address the full spectrum of emotional, physical, and practical aspects of life and career. She helped me bolster my leadership presence. She also suggested ways I could analyze data to set strategy when I took on a new executive role. Through working with Shari, I have risen to professional challenges and achieved success. Most importantly, my accomplishments are rooted in confidence, clarity, and calmness.
That is the true testament to Shari's impact."
Jeanine Callahan, Vice President of Corporate Operations, Plus3 IT

This online program would normally be offered at an investment of $997, BUT I am offering it at an incredible special rate of $497.

That's a $500 savings!



I'm offering a 30-day money back guarantee so if for any reason you are not happy with the program, I will issue you a full refund.

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5-Stars for Amazon Best-Seller Reinventing Greatness!

Reinventing Greatness is the best guide I have seen to help us lead ourselves and others through change. Practical and insightful, Shari brings her wealth of experience to show us how to move through life’s challenges and changes with more ease and grace. If you are considering change in any part of your life or business, allow Shari and Lemon Squeezy to lead you along the trail. You won’t be disappointed!”
Jayne Warrilow, Founder of Coaches Business School, best-selling Author of The 10 Day Coaches MBA,

 “When facing fears in high-stakes change and uncertainty, Reinventing Greatness is a wisdom-packed antidote to claim opportunities, honor strengths, and do the difficult ‘being’ of leading. Prepare for Shari to elegantly guide and inspire you to tap into your power and resilience for the breakthroughs that await.”
Cliff Kayser, President and Founder, XPERIENCE, LLC,

If you’re ready to say “yes” to yourself, better equip yourself for the future, and empower your leadership to new heights, I invite you to hit the “Buy Now” button and join me and Lemon Squeezy in this online program.

I hope to see you! - Shari

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